Concrete Post Produces New David Jordan Pop Promo

Concrete, one of the leading high-end postproduction facilities based in London's Soho and the first to host Europe's first 3D Stereoscopic DI Suite, has just recently worked on the latest David Jordan pop promo for Mercury Records.
The music video, entitled 'Set the Mood' for his debut album was directed by Tom Bird at Mercury and produced by Hannah Cooper.
The music video, entirely in black and white, sets an atmospheric mood with a stylish nostalgic feel to it with jazzy 30s nuances giving it a timeless classic appeal. It was filmed in colour and Telecined in black and white. Mustafa Pertev, Concrete's Smoke Compositor, worked on the grading visual effects and compositing work. Mustafa used Smoke to perform a few cosmetic masterpieces in the promo. In the barman shot, he removed a mole on the actor's face and cleverly got rid of any signs of bags from some of the characters' eyes.
Tom Bird, Mercury Records' Director, confirmed: "It was a pleasure to work with Mustafa for the first time. His understanding and intricate detail in perfecting certain images on a cosmetic level was much appreciated, as I wanted to emulate the sheen of vintage Jazz photographs, which we did through care and collaboration."
Established Senior Operator at Concrete, Guy Morley was responsible for all the smooth offline editing of the footage. Guy and Mustafa fitted the pieces together seamlessly including synchronising the audio with the final version which was challenging as it was not the original sound that was used at the shoot.
The scene is set at the end of an evening in a jazz piano bar. An old man is seen sweeping the dance floor and a bar tender, is clearing away glasses with the help of a beautiful waitress. The actress used in the piece if also a professional dancer. David Jordan stands at the grand piano and starts to sing as he watches the action, the band plays along too. The bar tender pours the subtly flirtatious waitress a drink; she then stylishly starts to dance coquettishly with an old fashioned elegance, reminiscent of the 1930s. She begins twirling and spinning around gracefully lost in the moment and music.
On her first spin, she literally freezes, with all the action pausing too, including the barman and the band members. Her refreshingly subdued manner suits the mood and tone. The bartender drops his glass in admiration, captivated by her beauty in his frozen state. As the music winds to an end, in the frenzy of her spinning, she brings them back to life signalling a farewell to the band with her eyes, they acknowledge her with a touch of their caps. The old man with his broom is visibly charmed by her, as she gently kisses his head touchingly before she heads away for the night.
Further information about Concrete is available at: www.concrete post.co.uk.
(KMcA/JM)