IDX & Alphatron Announce Distribution Partnership In The Middle East

IDX Technology Europe, designers and manufacturers of broadcast power solutions, have announced an exclusive distribution agreement with Alphatron Broadcast Systems FZ-LLC in the Middle East.
Under the agreement, Alphatron will distribute and market IDX products throughout Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates.
As one of the leading broadcast equipment suppliers in the Middle East, Alphatron Broadcast Systems are based in Dubai and specialise in studio system installation, offering a niche selection of camera accessories. This will now include IDX's range of camera batteries, chargers, power supplies and wireless camera transmission equipment.
Rob Waters, European Sales Manager for IDX Technology Europe, said: "Our strategic relationship with Alphatron will help promote IDX through local sales channels and directly to major broadcasters. Alphatron is an exceptional international distributor with high quality technical support and excellent distribution capabilities."
The IDX product line will be managed by Alphatron's Middle East Sales Manager Suresh Akkappilly who said: "This partnership allows us to work with an established manufacturer and offer a market leading range of products to our growing customer base throughout the GCC Middle East regions. Through our joint efforts, this partnership will increase revenues and bring additional business for both companies."
Further information is available at: www.idx.tv and www.alphatron.nl.
(KMcA/JM)