Rushes Launch 'Viia' With The Apa Collection 08

UK post production and special effects company Rushes are teaming up again this year with The Advertising Producers Association to deliver The APA Collection 08 DVD and Award Show.
Rushes, part of Ascent Media, are utilising the group's latest internally developed technology, to launch their state-of-the-art online media system 'Viia' to the UK commercials market. Viia's suite of technologies combines encoding, storage, transcoding and global electronic distribution of file-based media under a Digital Asset Management (DAM) solution.
The APA show has rapidly established itself as the most popular commercials event of the year. This year, the much-anticipated event, to be held on September 11, will have an amazing venue in The Science Museum, guaranteeing the event will be as spectacular and special as ever.
The annual showcase has become 'The APA Collection', where judges select the commercials that they consider represent the very best of commercial work emanating from UK companies without the constraint of having to choose a specific number.
APA members, UK production companies, post companies, editing companies and sound houses, together with advertising agencies, will upload their entries to Rushes' Viia system. The content is then repurposed and distributed to viewing by judges through to creation of the compilations for the final awards ceremony and the results DVDs.
Rushes' Managing Director Joce Capper commented: "I am delighted with our collaboration, it is the perfect platform to launch Viia. It's a great system, a long time in the developing and a one-stop solution to everyone's needs, including global file delivery."
The deadline for entries is June 16. Further information is available at: www.apashow08.co.uk.
(KMcA/NS)