Hamlet Appoints Gencom As South East Asia Distributor

UK-based Hamlet, a leading supplier of high quality affordable test, measurement, monitoring and quality control hardware and software solutions to broadcasters worldwide, has appointed Gencom as its distributor in the South East Asia region.
Hamlet has been represented by Gencom in New Zealand for over 10 years and therefore has a good understanding of the product and the market.
Steve Nunney, Managing Director of Hamlet, said: "Gencom was a natural choice for us in the region. We have worked with them for many years in other markets and with their extensive South East Asia coverage they are able to easily deliver an effective result. Gencom's strategic positioning as South East Asian equipment distributor and system integrator, with office both in Singapore and Bangkok, means that the region is well covered for both sales and engineering."
Gencom Technology CEO Ray Sanders said: "I have always been impressed with Hamlet's range of products. They provide new innovative ways of quality checking file-based content and I was pleased to see that the latest digital module for the Flexiscope line recently won an award at NAB."
Hamlet's Steve Rutherford, UK & International Sales, explained: "VidScope is a suite of PC-based tools that cover all the standard video and audio measurements, allowing up to six different displays to be shown on the same screen simultaneously, with real-time performance. Reel-Check adds the ability to perform complete quality control checks automatically in a file-based environment with full logged test reports that can be viewed, printed or emailed automatically.
"While Reel-Check is proving extremely popular in file based broadcast quality control environments and archiving with its unique inclusive Photo Sensitive Epilepsy (PSE) filter. VidScope Plus is finding applications across a broad range of engineering applications, we are aware that the high-end post production industry is moving rapidly to a format independent, file-based world, where they might be working on a standard definition project at one moment, a big budget movie the next."
Hamlet's recent addition of 2K capabilities - extending to 4K soon - has further enhanced the benefits of accurate, flexible and cost-effective quality assurance with VidScope and Reel-Check software that runs on standard Windows XP or Vista platforms. A quad core PC with suitable graphics card assures real-time performance in HD and 2K resolutions.
Further information is available at: www.gencom.com and www.hamlet.co.uk.
(KMcA/JM)