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20/11/2007

Warner TV To Launch In UK

Warner Brothers has joined forces with Virgin Media and BT Vision to launch the first branded UK entertainment channel Warner TV.
Popular Warner programmes such as 'The West Wing', 'The OC' and 'Nip/Tuck' will feature on Virgin Media and BT Vision's on-demand services.
Top tier Virgin customers will get the service for free, while the content will be made available via a subscription services to other digital customers. Virgin customers also the option of paying £5 a month for the service.
In an interview with the Guardian Newspaper, Chris Law, Managing Director, Warner Bros UK Television said: "We hope it will be a cyclical relationship with people seeing the content on places like Channel 4 and ITV and then coming back to us with Warner TV feeding people back to them."
Josh Berger, Warner Bros Entertainment UK President and Mangaing Director said of the move: "Chris Law and his team have done a great job rolling out our digital TV strategy in the UK with two great partners to deliver our world-class programming to UK customers."
Warners currently licenses around 50,000 hours of programming.
(DS)
VMI.TV Ltd

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