Sky One Commissions Twofour 'Hot Air' Documentary

Twofour has been commissioned by Andrew O'Connell, Factual Commissioning Editor, Sky One to make 'Syed Ahmed - Hot Air', a new one hour observational documentary focusing on the highflying, smooth talking entrepreneur of The Apprentice and Sky One's Cirque de Celebrité fame.
Syed has already taken everything Alan Sugar can throw at him and come up smiling. He has braved the physical stresses and dangers of the Big Top and bounced right back. Now Syed Ahmed is about to face his biggest challenge of all. Because this time his reputation as a businessman is on the line… along with £20,000 of his own money.
After a succession of setbacks, Syed has come back with an ambitious, revolutionary idea that he hopes will make towels history - The Vortex Body Dryer. But Syed's on a tight schedule and a limited budget. In just three months he has to make the project become a reality by finding designers and engineers, taking out a Patent, putting together and testing a prototype, sourcing manufacturers, and most importantly selling the idea to businessmen and entrepreneurs.
O'Connell explained: "Everyone knows Syed Ahmed's got the gift of the gab, but now it's time for him to put his money where his mouth is. This is a fantastic opportunity for the viewer to see how Syed operates and whether he's really got what it takes to make it big."
Syed Ahmed - Hot Air was commissioned by Andrew O'Connell, Sky One. Joe Houlihan is the Executive Producer for Twofour, with Jules Seymour the programme's producer / director.
(DS/SP)