Sarah Marti Appointed Creative Services Executive For FremantleMedia Licencing Worldwide

FremantleMedia Licensing Worldwide (FLW), the licensing division of FremantleMedia, has announced the appointment of Sarah Marti to the newly created position of Creative Services Executive.
In this role, Marti will work with FLW’s licensing teams in Los Angeles, New York, Miami and the central Creative Services team in London to oversee the development of products and promotions for FLW’s catalogue of brands, which includes 'American Idol', 'The Price Is Right' and 'Family Feud' amongst others. Marti is based in Los Angeles and reports to Toby Prosser, Creative Director, FremantleMedia Licensing Worldwide.
Toby Prosser commented: “I am extremely pleased to welcome Sarah to the team. She joins FLW with a strong background in product development and has worked across many successful Disney brands. I am confident that her extensive experience in the industry will bring fresh ideas and concepts to the team and add greater value to our portfolio of highly successful brands.”
Marti joins FLW from Disney Consumer Products where she was Associate Manager. In this position she was responsible for the product development and marketing strategy for 'Winnie the Pooh', 'Disney Princess', 'Baby Einstein' and 'Playhouse Disney' franchises. She also co-managed the Infant & Preschool, Plush, Construction, and Electronic Learning Aids businesses for these popular kids brands. Prior to this, Marti was Director of Production and Project Management at ZKey.comwhere she established and supervised the Production Department and successfully produced and launched more than 20 co-branded initiatives.
(DS)