Broadcast News

Bookmark and Share
02/02/2009

FremantleMedia Enterprises Asia Appointed As Official Agent Of CBS Consumer Products Across Region

FremantleMedia Enterprises (FME) and CBS Consumer Products (CBS), a division of CBS Entertainment, has announced an agreement which will see FME appointed as CBS's official licensing agent in Asia.
Drawing on its substantial regional expertise, FME will build on CBS's current merchandising and licensing initiatives for its signature brands such as 'CSI: Crime Scene Investigation', 'Next Top Model', '90210' and 'Star Trek' along with iconic classic TV series such as 'Mighty Mouse', 'Cheers' and 'I Love Lucy'.
FME adds the CBS catalogue to its burgeoning collection of world renowned brands which are actively licensed in Asia including: 'Merlin', 'American Idol', 'Got Talent', 'Project Runway', 'The Price is Right', 'Family Feud' and 'Hold in the Wall'.
FME has successfully extended the afore-mentioned shows into consumer products across a wide range of categories such as live events, apparel, sleepwear, toys, interactive and mobile products.
Liz Kalodner, Executive Vice President and General Manager for CBS Consumer Products, said: "We are proud to work with FME in light of their proven track record in dealing with global media properties. Together, we will take innovative strides across the Asian consumer products market with the goal of appealing to television fans across the region."
Jon Penn, FME Senior Vice President Licensing, Asia Pacific, commented: "We are thrilled to form this partnership with one of the world's iconic television companies. The CBS brands complement and enhance our existing TV portfolio and we are looking forward to representing them to consumer products licensees, publishers and advertisers throughout the region."
Further information is available at: www.fremantlemedia.com and www.cbs.com.
(KMcA/BMcC)
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

05/06/2024
EvertzAV To Showcase Eco-System Of IP Routable Products And Solutions
EvertzAV, a division of Evertz, the global leader in providing professional A/V over IP solutions, is to participate at InfoComm 2024 where it will sh
23/05/2024
Glensound To Exhibit New And Upgraded Products At InfoComm 2024
Glensound is exhibiting for the first time at InfoComm 2024. The company is demonstrating why it has such an enviable reputation in the broadcast mark
10/05/2024
Glensound To Showcase Portfolio Of Networked Audio Products
Glensound is showcasing the latest additions to its extensive portfolio of networked audio products at CABSAT. Audio over IP (AoIP) is now an essentia
14/11/2024
Atlona Adds Several Introduced Products To Its Omega Builder Room
Atlona has added several recently introduced products to its Omega Room Builder, a unique online resource to help integrators understand how various O
29/10/2024
Nixer Pro Audio Launches Two New Products
Nixer Pro Audio has launched two new products – the PD Ravenna and the RL Series – both powered by Merging Technologies' ZMAN card. These solutions ar
29/10/2024
Cinegy Provides Suite Of Products To BHRT
Cinegy has provided its suite of products to the Public Radio and Television Service of Bosnia and Herzegovina (BHRT) in support of a major digitisati
17/10/2024
Atlona Unveils Additions To Its GAIN Series Of Audio Products
Atlona has announced the latest additions to its GAIN Series of audio products. Now shipping, Atlona's AT-GAIN-M50-LZ is a two-input mixer amplifier d
31/03/2017
CBS News Renews Licensing Agreement With Wazee Digital
CBS News and Wazee Digital have announced the renewal of their long-standing agreement in which Wazee Digital will continue to manage and represent CB
21/08/2024
Range Of Absen Products Achieves Certification As Crestron Connected® Devices
Absen has announced that a wide range of its products has achieved certification as Crestron Connected® devices. This significant milestone reinforces
15/08/2024
EvertzAV To Showcase Eco-System IP Routable Products At IBC 2024
EvertzAV is showcasing its extensive eco-system of IP routable products and solutions at IBC 2024. Visit EvertzAV (2.B51) for comprehensive product de
09/08/2010
New Appointment For FremantleMedia
The commercial and brand extension arm of FremantleMedia, has appointed Emmanuelle Namiech SVP, Content & Development for EMEA and Asia-Pacific. Based
07/08/2024
Glensound To Unveil New Products At PLASA London
Glensound is to unveil several new products that are very relevant to the PLASA attendees. New to PLASA is the Greater Divine Intelligent Network Audi
06/08/2024
Clear-Com To Feature A Range Of Innovative Products At IBC 2024
Clear-Com®, is to return to IBC 2024, a global content and technology exhibition. The show, taking place in Amsterdam from September 13-16, 2024, will
26/07/2024
Sencore To Display Its Most Popular Products At IBC 2024
Sencore is to showcase its latest and most popular products at IBC from September 13-16, 2024, at the RAI in Amsterdam, where there will be a focus on
25/07/2024
Telos Alliance® Unveils Two New Products
Telos Alliance® has unveiled two new products from its Axia® line of AoIP studio consoles and accessories: StudioCore and StudioEdge. StudioCore will