Aardman 'Bring Fruit to Life'

Aardman Animations have completed a commercial for a new smoothie and cocktail maker from Kenwood.
The tag line in this commercial is 'Brings Fruit to Life', and this theme drives the spot. When the commercial starts, the lighting is bright and fresh, like an early morning. Exotic fruits surround the base of the machine, which is filled with fresh fruits and ice. A hand enters shot and presses the mix button. Immediately the music starts and the fruit springs to life and performs an aerobics routine. When the hand comes back into shot to press the button again, the atmosphere changes to a night-time ballroom scene. The camera pulls out to reveal a tangoing pineapple, which is spinning a wobbly watermelon in time to the music. Bananas sand-dance through frame.
In the final shot a strawberry conga dances into view from behind the smoothie glass.
The commercial was created by puppeteering real fruit, which helped Aardaman retain the delicious fresh appeal of the produce. Once the puppetry was shot, the footage was transferred to the CGI team.
Aardman animators applied seamless animation in the shape of legs and arms, fulfilling the vision of 'bringing the fruit to life'.
(GB)