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22/11/2002
Caboom Produce Lucozade commercials for Far East and Africa
Irish company Caboom have produced 2 x 30" Lucozade television commercials to be broadcast in China, Hong Kong and Singapore and Nigeria.
Created by Ogilvy & Mather Ireland, the animated commercials, entitled 'Balloon' and 'Beach', feature a "Stickman living in a Stickworld".
'Balloon' features Stickman walking through Stick City with his Stick kid. The kid, while carrying a balloon is blown skywards over the buildings by a gush of wind. Stickman takes a bottle of Lucozade from his pocket and drinks it. He is energised and jumps, rolls and bounces over the buildings and grabs the kid mid-air. They smile and land with the tagline 'Energy Fast'.
'Beach' sees Stickman on a beach rubbing suntan lotion onto himself. He hears a scream and sees a girl in trouble out at sea. He takes out a bottle of Lucozade and drinks it. He becomes energised and rescues the damsel in distress. He gives her the kiss of life and she seems happy to want more.
Again, the commercial ends with the tagline 'Energy Fast'.
(GB)
Created by Ogilvy & Mather Ireland, the animated commercials, entitled 'Balloon' and 'Beach', feature a "Stickman living in a Stickworld".
'Balloon' features Stickman walking through Stick City with his Stick kid. The kid, while carrying a balloon is blown skywards over the buildings by a gush of wind. Stickman takes a bottle of Lucozade from his pocket and drinks it. He is energised and jumps, rolls and bounces over the buildings and grabs the kid mid-air. They smile and land with the tagline 'Energy Fast'.
'Beach' sees Stickman on a beach rubbing suntan lotion onto himself. He hears a scream and sees a girl in trouble out at sea. He takes out a bottle of Lucozade and drinks it. He becomes energised and rescues the damsel in distress. He gives her the kiss of life and she seems happy to want more.
Again, the commercial ends with the tagline 'Energy Fast'.
(GB)
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