John Pink appointed Commercial Director at Red Bee Media

Red Bee Media, formerly BBC Broadcast, has announced the appointment of John Pink as Commercial Director.
Earlier in the year it was announced that Pink would be responsible for a new integrated Business Development department, and under this new title, John will continue to be responsible for delivering growth, company strategy, sales, marketing, communication, company-wide client management and the research and development of new technologies and products.
The appointment follows the successful growth of the company into video-on-demand, content to mobile and navigation services following its rebrand to Red Bee Media.
Pam Masters, CEO, Red Bee Media, said: “Under our new independent structure and brand, Red Bee Media is growing at a rapid pace and going from strength to strength. Our expansion plans and recent launches warrant the role of Commercial Director and John Pink’s proven track-record in this area makes him the perfect candidate.”
The company is launching its Sherpa navigation tool at NAB this year. This tool is aimed at platform owners and content owners to enable consumers to navigate and find content on their platform.
Red Bee Media is also announcing a partnership with Microsoft to develop navigation tools for the Online Spotlight in the Windows Media Center.
Earlier this month, the company launched its Digital Hive product at MIPTV2006, giving content owners and platform owners a one stop shop to get content onto new platforms.
This was closely followed with an agreement with Microsoft and Netgem to develop a service and HD set-top box giving consumers navigation to video-on-demand services, access to Freeview channels in High Definition, PVR functionality, electronic programme guide and interactive programme guide. The service will be available through ISPs and UK retail outlets at the end of the summer. (CD/CL)