Film Studios turn to digital colour grading technology from Autodesk

As the Indian entertainment industry continues to flourish, many film studios and postproduction facilities are turning to digital colour grading technology from Autodesk.
Five Indian studios and postproduction facilities recently adopted Autodesk’s Discreet Lustre system, which is used to realise 'look and feel' ideas in movies around the globe.
According to PricewaterhouseCoopers, the Indian entertainment industry is one of the fastest growing sectors of the Indian economy.
Pankaj Kedia, Director for South East Asia and India, Autodesk’s Media & Entertainment Division, said: “The increase in Indian films’ overseas box office revenues has fuelled the production of films with cross-over themes. Maturing audiences also dictate the creation of Indian films with an international ‘look and feel’ that enhances the narrative. These factors have contributed to a greater use of Autodesk technology in the filmmaking process.”
In Bollywood, the Discreet Lustre system has shaped groundbreaking films such as 'Kaal', 'Lakshya', 'Black', 'The Rising and Chocolate', and has been used by Prime Focus and Pixion for several years.
(CD/GB)