Frederick Giaccardo to join Atlas

Frederick Giaccardo, following various successful positions within the EMI Group in the past 20 years, has joined the Atlas Interactive Group to develop niche broadcast channels for the Group, offering music, fashion & dance with focus on international content and primarily ethnic programming.
Giaccardo, who has been in the industry business for 30 years, is already helping Atlas Interactive with the next launch of Mlive, a niche channel initially dedicated to the Arabic countries. As the Chief Executive Officer of this Channel, he will bring his experience and knowledge to assure the Group position as the leading provider of niche broadcast channel offering a host of interactive services and applications to captive a growing audience in the Arab world.
“With Atlas Interactive we have the ability to position global opportunities with broadcasters, format developers and a wide range of media interests. It is a hugely exciting time to be a part of this industry,” said Giaccardo.
Within the EMI Group, Frederick was Managing Director of EMI Africa, where he signed and launched the now-renowned African International superstars, the king of reggae Alpha Blondy, and Amadou et Mariam, then he served as VP Business Development in Latin America, Africa, Middle East and South East Asia, where he was instrumental in setting up a new network of companies in Indonesia, Malaysia and the integration of the newly acquired label Virgin Records. He also developed the presence of the EMI Group to new emerging markets and set up EMI Arabia, EMI Lebanon and EMI Egypt.
(GB)