Campaign Connections and Optima join forces

Optima has acquired Campaign Connections, a leading specialist in B2B inbound and outbound telemarketing and call centre services.
The purchase adds a further dimension to Optima with the ability to track and manage prospect data through both telephone and other forms of response helping clients maximise return on promotional investment.
Many of their customers are leading B2B companies including Canon, Sharp, Sage, Onyx Waste Management, Olympus, Deepstore, Jewson and Lloyds TSB Business Banking. Campaign Connections provide a full telemarketing service from data cleansing and data enrichment to research, key prospect profiling, lead validation and appointment setting. They have built strong long term working relationships with clients underlying their skill to ensure each brief is successfully implemented through an in depth understanding of client business and marketing objectives.
Optima are a high tech data intelligence business managing, cleaning and enhancing databases and also using latest web centric technology to track and provide online real-time data and reports on prospects delivered by promotional activity through the web, email, online and traditional methods for clients to evaluate return on promotional investment.
Optima’s clients include CMP, EMAP, Reed Elsevier, Reader’s Digest, leading publishing independents and major building Industry now tracking their response online, such as Kingspan, British Gypsum and Corus Colours.
The combined strength of the two businesses provides enhanced services for all clients and reinforces Campaign Connection's position as a leading specialist inbound and outbound call centre. Tracey Managing Director of Campaign Connections said: “I am delighted with the coming together of our two companies as we both have an exciting mix of complimentary services and excellent like-minded people who believe that good communication and customer service is key to being successful.”
(GB)