KEYFRAME SPEND THREE NIGHTS ON THE TILES

LEEDS based Keyframe have completed their first major project of the year when they produced a ten second animated sequence in just three days and nights for tile retailers Topps Tiles.
The spot, which runs during Richard and Judy’s Morning show, acknowledges Topps sponsorship of the programmes ‘Our House’ DIY strand.
The sequence was created by advertisement agency Cranshaw Middleton and produced through Keyframe by Phil Kerry.
The sequence, which runs twice weekly until July, features the sponsor’s ‘Topsy’ character tiling a wall at high speed to reveal the programme strand graphics, their company logo and their strapline.
Phil Spitler and Stuart Houchin were the Keyframe designers who created the sequence using a combination of 3D Studio Max for the animation. (CD)