AVID LAUNCH EPUBLISHER AT VIDEO FORUM

AT VIDEO Forum 2001, Avid Technology, providers of digital media creation, will be launching Avid ePublisher, the industry’s first complete streaming media publishing tool for web-enabled video production.
Developed for new media producers in the broadcast industry, the Avid ePublisher solution will simplify how streaming media content is produced, encoded and distributed.
The single application will enable content creators to capture, edit or re-purpose video content and combine it with information and graphical elements to create HTML-based interactive multimedia content that can be published to the web as well as to CD and DVD for easy distribution.
Product Specialist for Avid Technology, Hans Venmans, said: “With the coming of advanced streaming technology and high performance, broadband networks, we’re going to see an explosion in the use of video on the web as a way to communicate more effectively. New media producers want to use video to enhance existing web content and, even more significantly, to use interactive information, graphics, and commerce to enhance the traditionally passive video experience. Avid ePublisher, with its breakthrough Link and Sync feature, for the first time will let new media creators rather than programmers create web content that combines both video and information into a single interactive experience.”
Avid ePublisher can be used on an individual basis with popular HTML authoring and presentation graphics products. It can also function as a final assembly and publishing application within a digital media production workgroup where professional video editors, HTML-editors, and graphic artists feed completed content components to the new interactive editors to create the final multimedia web experience. (CD)