Apple continues to lead the industry in the adoption of HD Video

Apple continues to lead the industry in the adoption of high definition video by demonstrating a complete HD video production and playback platform at NAB.
Apple showcased the latest Mac OS X version 10.4 (Tiger) and Quicktime 7, which includes support for the High Definition H.264 codec, along with Final Cut Studio, the ultimate HD video production suite.
QuickTime 7, featuring the H.264 has been adopted by both the DVD Forum and Blu-ray Disc Association for the next generation of high capacity, high definition DVDs. Apple will release QuickTime 7 in conjunction with the release of Mac OS 'Tiger' due on April 29.
Final Cut Studio, Apple’s ultimate HD video production suite, centres around Final Cut Pro 5, a major upgrade to the Emmy award-winning editing software for DV, SD, HD and film. Final Cut Studio features state-of-the-art tools that complement Final Cut Pro5, including Soundtrack Pro, a revolutionary new audio editing and sound design application that makes video projects sound as good as they look; Motion 2, the world’s first real time motion graphics application with GPU accelerated 32-bit float rendering; and DVD Studio Pro 4, the first commercially available DVD authoring software that burns high definition DVDs to the latest HD DVD specification.
Apple is committed to both emerging high definition DVD standards – Blu-ray Disc and HD DVD. Apple, an active member of the DVD Forum which developed the HD DVD, last month joined the Board of Directors of the Blu-ray Disc Association.
(CD/SP)