SONY BROADCAST APPOINT DIVISIONAL DIRECTOR

SONY Broadcast & Professional Europe have announced the appointment of Gary Pepler as Divisional Director of Marketing Communications.
Pepler joins Sony from Nortel Networks Corporation and will be based at the BPE headquarters in Basingstoke.
Miles Flint, President of Sony Broadcast & Professional Europe, said: “I’m delighted to welcome Gary to Sony. His prior knowledge of the company will of course be of benefit but it is his wealth of experience in strategic international marketing, communications and brand initiatives that makes Gary a true asset.”
At Nortel Networks, Pepler was Director of Global Advertising and was responsible for media strategy, brand development, agency management and partner advertising programmes. Prior to Nortel, he was Managing Director of Publicis Technology, a division of Publicis, one of the world’s top five advertising agencies, where he led the Oracle, Microsoft, HP and Sony accounts.
Pepler said: “I have joined Sony to lead a new generation of brand and marketing communications within the organisation. As this evolves, and the business market matures, brand strategy across all of our businesses and products will move to the centre of Sony planning and management. In short, this is an exciting time for Sony and I welcome the challenge that awaits.” (CD)