RED’S SONY PLAYSTATION AD SCOOPS AWARD

A COMMERCIAL posted at Red for Sony's Playstation has scooped two Bronze Awards at the BTAA (British Television Advertising Awards).
‘Chat Room’ produced by Paul Weiland Film Company for TBWA London, won Bronze in the Computer Hardware and the European categories.
The commercial depicts four people sitting around a table talking in a different Playstation game sound effect such as machine-gun fire or a racing car engine. As each person tries to outdo the other in their instantly recognisable games, the camera tracks into the mouth of each person to reveal that their uvulas are the iconic logo shapes of a circle, square, triangle and cross.
Graham Fink, director at Paul Weiland Film Company, worked closely with Red to create the special effects. Latex uvulas were created by Hothouse and shot against blue screen. Red’s Flame and Inferno artist Dan Williams used inferno to stabilise the tracking shots into the mouth, get rid of excessive highlights and create sufficient space in the mouth to make the uvulas visible without looking abnormal.
The latex models were tracked and composited into the mouths and Williams then had the complex task of matching skin textures and tones to make the unusual appear usual.
Additional flame work to integrate the skin textures was carried out by Red’s Paul Dixon and the commercial was graded and transferred by Simone Grattarola using Spirit. (AMcE)