CHANNEL 4 TO APPEAR ON THE UK’S BIGGEST TV SET

CHANNEL 4 have powered up a new outdoor poster in Cromwell Road, London, which features one of the biggest working television screens in UK.
Loaned by More O’Ferrall the 6sq/m LED screen utilising state-of-the-art technology will be used to showcase key Channel 4 programmes.
Together with free on-site editing facilities, Channel 4 will be able to change programmes instantly and at whim, promoting on the screen whatever is relevant throughout the duration of the campaign, which runs until the end of the year.
The site is being used to position Channel 4’s key programmes in an inspiring and eye-catching environment, reinforcing the powerful sense of the Channel 4 brand and driving home the channel’s reputation for producing unmissable TV events.
Bill Griffin, Acting Head of Marketing in Channel 4, said: “The new TV screen provides a great forum for our campaign, enabling us to target people of all age groups with a really strong and visually stimulating message.” (CD)