Rakuten TV Announces New Additions To Its Kids Channel

Rakuten TV now features Teletubbies, Caillou and BABY SHARK TV on its Kids & Family free channel line-up.

The latest additions join a portfolio that offers the best educational content to experience a virtual playground in the living room, all at no cost. Kids’ brands in Rakuten TV's free channel offering include Cool School, Duck TV, Happy Kids, The LEGO® channel and Planeta Junior TV.

Rakuten TV strengthens its positioning across Europe through partnerships with top European and global content creators, distributors and broadcasters. Major recent partnerships in the Kids & Family category include WildBrain, a global leader in kids' and family entertainment, and NEW ID, global distributor for digital content with values that embrace the digital age.

Through the partnership with WildBrain, the platform will deliver hours of entertainment that inspires the imagination to run wild. The iconic Teletubbies - dedicated to helping children develop their physical, emotional and cognitive skills in a warm, loving, playful environment - will be available to audiences in the UK, Spain, France, Italy, Germany, Netherlands, Belgium, Luxembourg, Denmark, Finland, Norway, Sweden, Austria, and Switzerland. Caillou - the popular animated series with more than 30 years of caring and curiosity, chronicles the adventures of a playful toddler exploring the world with his friends and family - can be enjoyed by families across Spain, France, Belgium and Luxembourg.

Thanks to the content deal with NEW ID, the platform will offer access in 42 European countries to BABY SHARK TV, featuring global sensation Pinkfong Baby Shark. The channel is designed to suit a child’s 24-hour daily routine from waking up in the morning to going to school, learning, taking a nap, and going to sleep. The strategic partnership with NEW ID extends to other categories for further channel rollouts.

With Smart TVs becoming the device of choice for families to watch content together (according to the Making Screen Time Family Time report by nScreen Media, sponsored by WildBrain Spark), the wider roster of Kids & Family programming represents a big opportunity for advertisers to engage with families in a child-safe environment. For young viewers, COPPA and GDPR-k compliance combined with parental control measures ensure a protected space. For advertisers, age and content-based signals from the award-winning content selection offer storytelling opportunities that ensure relevancy while prioritising data privacy.

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