ITV3 launches as dedicated drama and movie channel

ITV’s new drama and movie channel, ITV3, was launched on Monday November 1.
ITV3, which will be on air 24 hours a day, will show the best of ITV drama with programmes “complementing the schedules of both ITV1 and ITV2”.
The channel will show classic and exclusive ITV dramas along with US imports and movies.
Also featured will be showings of popular ITV1 programmes including ‘The Bill’, repeated on the same evening as the prime time ITV1 show.
ITV 3 will also show one and two-part dramas in their entirety on Saturday nights, with titles such as ‘Henry VIII’ (Ray Winstone), ‘Donovan’ (Tom Conti), ‘Wall of Silence’ (James Nesbitt) and ‘My Beautiful Son’ (Julie Walters).
ITV3 will also showcase movies twice weekly, kicking off with a ‘Movie Western Season’ showing classics including ‘The Magnificent Seven’ and ‘The Good, The Bad & The Ugly’.
“With an impressive line up of classic and contemporary dramas, major Hollywood hits, top US dramas and new commissions, ITV3 should quickly become a firm favourite with the multi channel viewer and join ITV2 as a top rating entertainment channel,” said Steve Arnell, Channel Editor, ITV3.
(GB)