Broadcast News
17/09/2004
Framestore CFC complete latest Post Office spot
'Twins' is the latest ant-based spot that Framestore CFC have animated for the Publicis Post Office campaign.
The 40-second spot debuted on terrestrial television on September 1.
This is the fifth spot in this ongoing series of humorous animations, and the Framestore CFC team's confidence and sense of fun with the material really shines through in 'Twins'.
The eponymous ant brothers of the title are racing their trucks around a sunny suburban garden. The inevitable collision is quickly followed by the inevitable recriminations, as the two boys carry out a parody of the sort of exchanges that adults indulge in after a fender-bender. As the situation degenerates to blows and taunts, the twins' father calls them in for tea. They race across the lawn, all differences forgotten.
Lead Animator David Hulin and Inferno Artist Jonathan Hairman supervised the shoot, which took place in Palma, Majorca in July 2004. Lighting information was gathered using HDR tools, and the shoot was a smooth one, with only the radio-controlled car sequences requiring multiple takes.
Three weeks of animation and two weeks of 2D work followed. Tricky areas for the Framestore CFC team included getting a believable interaction between the ants and their environment, ensuring that the shadows and reflections of the ants on the cars' bonnets and windows were convincing, and the careful composition of the last shot – with the ants running through the grass, shot from low down and with a very wide lens.
The 3D team worked in Maya, with proprietary plug-ins, and the compositing was achieved in Inferno. The Telecine was created by Steffan Perry.
(GB)
The 40-second spot debuted on terrestrial television on September 1.
This is the fifth spot in this ongoing series of humorous animations, and the Framestore CFC team's confidence and sense of fun with the material really shines through in 'Twins'.
The eponymous ant brothers of the title are racing their trucks around a sunny suburban garden. The inevitable collision is quickly followed by the inevitable recriminations, as the two boys carry out a parody of the sort of exchanges that adults indulge in after a fender-bender. As the situation degenerates to blows and taunts, the twins' father calls them in for tea. They race across the lawn, all differences forgotten.
Lead Animator David Hulin and Inferno Artist Jonathan Hairman supervised the shoot, which took place in Palma, Majorca in July 2004. Lighting information was gathered using HDR tools, and the shoot was a smooth one, with only the radio-controlled car sequences requiring multiple takes.
Three weeks of animation and two weeks of 2D work followed. Tricky areas for the Framestore CFC team included getting a believable interaction between the ants and their environment, ensuring that the shadows and reflections of the ants on the cars' bonnets and windows were convincing, and the careful composition of the last shot – with the ants running through the grass, shot from low down and with a very wide lens.
The 3D team worked in Maya, with proprietary plug-ins, and the compositing was achieved in Inferno. The Telecine was created by Steffan Perry.
(GB)
Top Related Stories
Click here for the latest broadcast news stories.
14/01/2004
Framestore CFC complete CG ant spots for the Post Office
Framestore CFC has supervised, animated and composited a series of spots for the Post Office, featuring a CG 3D ant. 'Ant in Australia' and 'Ice Cream
Framestore CFC complete CG ant spots for the Post Office
Framestore CFC has supervised, animated and composited a series of spots for the Post Office, featuring a CG 3D ant. 'Ant in Australia' and 'Ice Cream
02/11/2007
Framestore CFC Colourist Hits The Spot At BTA Craft Awards
Framestore CFC has again been recognized at the annual British Television Advertising (BTA) Craft Awards, with this year's award for Best Colourist go
Framestore CFC Colourist Hits The Spot At BTA Craft Awards
Framestore CFC has again been recognized at the annual British Television Advertising (BTA) Craft Awards, with this year's award for Best Colourist go
16/05/2006
Framestore CFC complete BA spot
Created by Ed Edwards and Dave Masterman at BBH and directed by Daniel Kleinman for Kleinman Productions, 'Clouds' is a new spot for British Airways c
Framestore CFC complete BA spot
Created by Ed Edwards and Dave Masterman at BBH and directed by Daniel Kleinman for Kleinman Productions, 'Clouds' is a new spot for British Airways c
10/08/2005
Framestore CFC complete Dairy Crest spot
'Cityside', the new spot for Dairy Crest's Country Life Spreadable butter - created by Grey Advertising, produced by Outsider Films and directed by ‘D
Framestore CFC complete Dairy Crest spot
'Cityside', the new spot for Dairy Crest's Country Life Spreadable butter - created by Grey Advertising, produced by Outsider Films and directed by ‘D
03/02/2005
Framestore CFC complete multiple effects on new Renault spot
'Hector's Life', a new 60-second spot for the Renault Espace, features animation and effects by Framestore CFC. The spot opens outside a waiting room
Framestore CFC complete multiple effects on new Renault spot
'Hector's Life', a new 60-second spot for the Renault Espace, features animation and effects by Framestore CFC. The spot opens outside a waiting room
19/04/2004
Framestore CFC designs new Renault Scenic spot
Framestore CFC have provided the impressive video FX and other postproduction touches for the new Renault Scenic spot. Entitled ‘Drivies’, the new spo
Framestore CFC designs new Renault Scenic spot
Framestore CFC have provided the impressive video FX and other postproduction touches for the new Renault Scenic spot. Entitled ‘Drivies’, the new spo
25/03/2004
Framestore CFC complete Goodyear spot
Following their highly successful work on Goodyear's 'Halfpipe' spot last year, Framestore CFC have postproduced another witty and slightly surreal sp
Framestore CFC complete Goodyear spot
Following their highly successful work on Goodyear's 'Halfpipe' spot last year, Framestore CFC have postproduced another witty and slightly surreal sp
16/03/2004
Framestore CFC complete Halifax spot
Halifax has a spectacular new spot currently airing which announces their Regular Savings Account interest rate of 6% via a big musical version of 'Sa
Framestore CFC complete Halifax spot
Halifax has a spectacular new spot currently airing which announces their Regular Savings Account interest rate of 6% via a big musical version of 'Sa
08/04/2003
Framestore CFC posts Johnnie Walker 'Fish' spot
Framestore CFC has helped create some memorable TV spots, but 'Fish', for Johnnie Walker whisky, is a prime contender for the 'spot-you-most-hope-to-s
Framestore CFC posts Johnnie Walker 'Fish' spot
Framestore CFC has helped create some memorable TV spots, but 'Fish', for Johnnie Walker whisky, is a prime contender for the 'spot-you-most-hope-to-s
15/09/2022
Blue Ant Studios Announces New Executive Hires
Blue Ant Studios, announced at Content Canada that two newly created leadership roles within its production and development divisions. Aileen Gardner
Blue Ant Studios Announces New Executive Hires
Blue Ant Studios, announced at Content Canada that two newly created leadership roles within its production and development divisions. Aileen Gardner
11/08/2023
Blue Ant Media Merges With marblemedia
Blue Ant Media and marblemedia, have announced the merger of the two companies' production and distribution operations into one unified studio and rig
Blue Ant Media Merges With marblemedia
Blue Ant Media and marblemedia, have announced the merger of the two companies' production and distribution operations into one unified studio and rig
07/02/2023
Zixi Teams Up With Ant Media
Zixi has teamed up with with Ant Media and integration with Ant Media Server (AMS), ready-to-use, scalable real-time video streaming solutions for liv
Zixi Teams Up With Ant Media
Zixi has teamed up with with Ant Media and integration with Ant Media Server (AMS), ready-to-use, scalable real-time video streaming solutions for liv
07/06/2022
Blue Ant International Acquires Drive Media Rights
Blue Ant International has acquired 100% ownership of UK-based Drive Media Rights. The deal represents Blue Ant International's ongoing expansion in t
Blue Ant International Acquires Drive Media Rights
Blue Ant International has acquired 100% ownership of UK-based Drive Media Rights. The deal represents Blue Ant International's ongoing expansion in t
13/12/2021
Promotional Trailer For Ant & Dec's Limitless Win Launches
ITV has released the first full length promotional trailer for Ant & Dec's Limitless Win. Not only does the primetime entertainment game show feature
Promotional Trailer For Ant & Dec's Limitless Win Launches
ITV has released the first full length promotional trailer for Ant & Dec's Limitless Win. Not only does the primetime entertainment game show feature
02/10/2019
Production News : ITV Commissions Ant & Dec's DNA Journey
ITV has commissioned a two-part special which will see the UK's best loved duo embark on an emotional journey of discovery in Ant & Dec’s DNA Journey.
Production News : ITV Commissions Ant & Dec's DNA Journey
ITV has commissioned a two-part special which will see the UK's best loved duo embark on an emotional journey of discovery in Ant & Dec’s DNA Journey.