Cricket Australia Selects Dalet Flex

Dale has announced that Cricket Australia (CA) has chosen Dalet Flex to increase fan engagement, deliver more content for all its member clubs and leverage the power of AI to monetize their large historical archive.

CA is the national governing body for the game of cricket in Australia, responsible for curating and producing a growing range of cricket-related content. The move is part of their ongoing commitment to continue upgrading its media operations and providing a top-tier fan experience that truly resonates with cricket enthusiasts across the nation.

Cricket Australia was looking to replace their previous media asset management toolset, which had reached end-of-life. Increasing productivity and delivering higher volumes of content with their existing teams was also part of their strategy. With decades of irreplaceable archives, it was important for CA to preserve and reclaim the value of their historical library. Following careful evaluation, Dalet solutions, in use by other governing bodies, both in Australia, such as the Australian Football League and the National Rugby League, and worldwide (Italian Premier Football League, French Football League, and more), were the ideal choice.

Powered by Dalet Flex and deployed on Microsoft Azure, the technology overhaul eliminates critical technical debt and operational drag, optimising Cricket Australia’s production and distribution workflows on a centralised, all-in-one solution for ingest, AI-driven asset management, transcoding and delivery.

With Dalet Flex, both archive and production content distributed across disparate storage locations has been aggregated into a central repository. This brings considerable time and resource savings compared to the previous archive workflow.

The Dalet Flex platform incorporates AI analysis from Dalet Media Cortex which will index both live and archived content for speech-to-text transcription, close caption generation, player face cataloging and brand recognition for content monetisation. Automated workflows ensure relevant content is delivered to the right audiences across a range of platforms, including fast turnaround of live events’ highlights to Facebook, Twitter, YouTube, as well as Cricket Australia's webpage. With a range of third-party integrations, such as live replays from EVS, Adobe Premiere Pro for editing, and Opta by Stats Perform for sports data import, the Dalet solution empowers CA's creative teams to concentrate on producing high-value content.

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