FC Barcelona Launches Two New Channels On Amagi NOW

Amagi has announced that FC Barcelona, a leading sports institution, has announced the launch of two new channels - Spanish and English versions of the TOP BARÇA channel - on Amagi NOW, an all-in-one cloud media platform that simplifies content operations through automated workflows, media asset management, and streamlined distribution and monetisation capabilities.

This collaboration underscores FC Barcelona's commitment to expanding its global footprint and monetising its video content in the Free Ad-Supported Streaming TV (FAST) industry.

The new TOP BARÇA channels will bring fans closer to the action with exclusive behind-the-scenes content, player interviews, historical match highlights, and much more. By leveraging Amagi's cloud technology, FC Barcelona intends to deliver high-quality streaming experiences while tapping into new revenue streams through targeted advertising and audience monetisation.

The launch of TOP BARÇA addresses FC Barcelona's drive to capitalise on the booming FAST market by offering dynamic and accessible content to its diverse global fanbase. The club seeks to:

Monetise Video Content: FC Barcelona advertising revenue opportunities by distributing curated Barça content across streaming platforms.

Enhance Global Reach: The dual-language channels allow the club to engage a broader audience across Spanish-speaking regions and international markets.

Streamline Content Delivery: Amagi's cloud-native platform simplifies the operational complexities of managing and distributing live and on-demand content.

Toni Cruz, Barça Studios, Director – Barça Studios | Barça One, said: "FC Barcelona has always been a pioneer in connecting with fans worldwide, and our partnership with Amagi to launch TOP BARÇA channels is a testament to that vision. By tapping into the FAST ecosystem, we are extending Barça's reach and creating an innovative platform to engage our fans with premium content while driving significant revenue growth for the club."

Amagi's sports vertical delivers cloud technology solutions that transform how sports content is managed, distributed, and monetised. Amagi empowers sports organisations to expand their global reach and enhance fan experiences through live and on-demand streaming with ultra-low latency to advanced monetisation tools and regionalised content delivery. Trusted by leading sports brands, Amagi's technology ensures seamless workflows, personalised engagement, and scalable monetisation in the fast-evolving digital sports landscape.

Srinivasan KA, Co-founder and Chief Revenue Officer of Amagi, said: "We are excited and honoured to partner with FC Barcelona and support their foray into the FAST industry. Our cloud technology enables global brands like Barça to monetise their content while delivering better viewing experiences to fans."

Amagi provides a suite of channel creation, distribution, and monetisation solutions. The company’s clients include some of the world's biggest names, including Hearst Networks UK, ABS-CBN, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studios, NBCUniversal, Tastemade, and VIZIO.

www.amagi.com