Amagi Announces General Availability Of Amagi NOW Platform

Amagi has announced the general availability of its latest generation of the Amagi NOW platform for content owners and aggregators.

This SaaS platform intends to unify Amagi's content preparation, playout, distribution, and monetisation capabilities for FAST and VOD into a single modular experience now available for all its existing and new customers. Amagi NOW combines its award-winning products for monetisation with new content management and processing capabilities to cater to all content operations needed in a streaming environment.

With the latest updates to Amagi NOW, content owners can simplify operations, drive efficiency, and accelerate monetisation—all from a single, AI-enabled platform. Customers like Anthem Sports & Entertainment have already seen results, cutting their operational workload by 50%.

Key highlights include:
• Unified operational view: A consolidated dashboard offering real-time trends and performance data, as experienced by Anthem.
• Streamlined content management: Centralised workflows to manage ingest, QC, and metadata enrichment in one place.
• Smarter scheduling and personalisation: AI-powered features like Zero Slate and server-side stream personalisation.
• Integrated monetisation and analytics: Award-winning ad tech and improved performance insights across distribution channels.

Michael Shewchenko, Vice President, Digital Operations at Anthem Sports & Entertainment said: "With Amagi NOW, we are able to quickly see a consolidated dashboard which is extremely helpful. This will allow us to have valuable conversations with our brand & content owners on the market trends."

"With the ever-changing content landscape, our customers face daily operational challenges to drive their business goals from a single place. Amagi NOW intends to help our customers with its new AI enabled innovations in content distribution that would help them operate and monetize their content better and faster," said Srinivasan KA, Co-founder and Chief Revenue Officer of Amagi.

Amagi NOW will be generally available to all customers, and Amagi is actively working with its existing customers to enable them to access this platform.

The company Amagi will be showcasing its latest advancements at Booth [W1721] from April 6 to 9 at NAB 2025.

www.amagi.com