Brainstorm Announces AstonWeather

Brainstorm has announced AstonWeather, a completely redesigned 3D weather solution that seamlessly integrates AccuWeather's industry-leading data for 2D, 3D, and AR visualisation.

This breakthrough collaboration between Brainstorm and AccuWeather delivers cutting-edge tools that empower broadcasters to enhance weather storytelling with real-time, interactive graphics.

AstonWeather is a turnkey solution that combines Brainstorm's state-of-the-art real-time 3D graphics, AR, and virtual sets with AccuWeather's best-in-class weather data visualisation tools, including interactive, in-context applications. Built on fully customisable and editable templates, AstonWeather continuously populates real-time AccuWeather data to generate dynamic 2D and 3D real-time graphics. These can also be displayed as augmented reality (AR) elements, allowing on-air talent to interact with immersive graphics in both real and virtual sets. This innovative approach simplifies the presentation of complex meteorological data, making forecasts more engaging, visually compelling, and audience friendly.

AstonWeather offers unmatched flexibility, delivering interactive, in-context content that transforms weather presentations. Whether used as a standalone system or fully integrated into newsroom environments, AstonWeather provides broadcasters with a streamlined workflow that enhances their storytelling capabilities.

"We are thrilled to introduce the next generation of weather presentation technology at NAB 2025 in partnership with AccuWeather," said Ricardo Montesa, CEO and Founder of Brainstorm. "By combining AccuWeather’s unrivalled weather data with Brainstorm’s advanced real-time AR graphics, we are equipping broadcasters with powerful tools to create compelling, data-driven weather storytelling that captivates audiences.

Brainstorm and AccuWeather share a long-standing partnership, dating back decades to when Brainstorm’s eStudio render engine powered AccuWeather's real-time data visualisations. This pioneering collaboration created new industry standards for real-time data import, AR map visualisation, and in-context animations. With AstonWeather’s powerful new features, broadcasters, networks, and content creators of all sizes can now leverage the most advanced data-driven weather imagery available.

"AccuWeather's data suite is the most accurate and comprehensive source of past, current, and forecast weather data available," said Dr. Joel N. Myers, Founder and Executive Chairman of AccuWeather. "By integrating our real-time weather data with Brainstorm’s cutting-edge augmented reality, we have developed an immersive, flexible, and cost-effective way for TV meteorologists to present live, on-air weather like never before."

Brainstorm and AccuWeather will be showcasing AstonWeather at Booth #SL2716 during NAB 2025. Stop by for a live demonstration of the latest visualisation tools designed to revolutionise weather storytelling for broadcasters, networks, and content creators.

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