EditShare Helps Revolutionise Media Prima's Newsroom

EditShare has announced its role in revolutionising Media Prima's newsroom with an integrated workflow solution designed to enhance speed, efficiency and scalability.

Media Prima, Malaysia's largest integrated media company, operates multiple television networks, digital platforms, and print publications, serving millions of viewers and readers daily. This transformative project, delivered in collaboration with Octopus Newsroom and Imagine Communications, was spearheaded by systems integrator ACE Identity, resulting in a state-of-the-art newsroom workflow that supports the demands of modern news production.

At the core of the upgrade is EditShare's EFS 450 High Availability storage system, providing scalable, high-performance shared storage that supports Media Prima’s demanding workflows. This is complemented by EditShare FLOW, a powerful asset management platform that organises and facilitates content access across teams, acting as the backbone for collaboration and integration.

Imagine Communications ensures smooth and reliable playout, delivering high-quality content to audiences. Meanwhile, Octopus Newsroom enhances editorial planning and story management with an intuitive, journalist-centric approach. Together, these solutions empower Media Prima to deliver breaking news faster than ever, with streamlined workflows from content acquisition to final broadcast.

The new newsroom operates in full HD, supporting both file-based ingest from multiple camera vendors and baseband ingest for maximum content acquisition flexibility. Journalists can initiate story editing directly within the Octopus Newsroom interface using EditShare’s sequence-based editing tools, then finalize content in Adobe Premiere Pro through EditShare FLOW’s integrated Adobe panels. Files are then exported back to EditShare EFS, where Imagine Communications’ broadcast infrastructure takes control of newsroom rundowns for on-air delivery.

The newsroom transformation was spearheaded by ACE Identity, a trusted systems integrator specialising in broadcast solutions. Their expertise brought together the capabilities of EditShare, Imagine Communications, and Octopus Newsroom into a tailored solution that meets Media Prima’s requirements for speed, efficiency, and scalability.

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