Broadcast News
21/02/2025
ThinkAnalytics Launches ThinkMediaAI

ThinkAnalytics has launched ThinkMediaAI, the video industry's first unified AI powered platform to encompass content monetisation, contextual advertising, content curation and content bundling for video service providers.
A flexible, modular solution, ThinkMediaAI uses AI to unlock new monetisation opportunities across multiple business areas including editorial and advertising to maximise content value and enhance audience targeting.
ThinkMediaAI represents the next generation of ThinkAnalytics’ portfolio as it continues to expand with solutions across advertising, FAST and CTV. Building on over 20 years’ expertise in AI innovation, this all-in-one platform tackles video providers’ critical challenges—from discovery and personalised recommendations to search, voice, editorial and automated curation, A/B testing, actionable business insights, advertising and metadata enrichment — in a single solution that drives real ROI with increased viewer engagement, productivity gains, reduced churn, upsell and monetisation opportunities — all fuelled by AI-powered personalisation and first-party data enrichment.
Key Business Benefits of ThinkMediaAI:
• Removes vendor complexity – A single AI-powered solution to streamline media workflows.
• Monetisation at scale – Unlocks new revenue streams with addressable and contextual advertising and content bundling in a single platform.
• Best-in-class technology – Uses the latest AI and NLP solutions to enhance media operations.
• Operational efficiency – Reduces complexity and automates workflows to do more with less.
• Proven ROI – Delivers measurable business impact and increases profitability.
ThinkMediaAI represents a breakthrough for media companies looking to maximise content value, enhance audience targeting, and drive viewer engagement with unparalleled AI-powered intelligence.
thinkanalytics.com
A flexible, modular solution, ThinkMediaAI uses AI to unlock new monetisation opportunities across multiple business areas including editorial and advertising to maximise content value and enhance audience targeting.
ThinkMediaAI represents the next generation of ThinkAnalytics’ portfolio as it continues to expand with solutions across advertising, FAST and CTV. Building on over 20 years’ expertise in AI innovation, this all-in-one platform tackles video providers’ critical challenges—from discovery and personalised recommendations to search, voice, editorial and automated curation, A/B testing, actionable business insights, advertising and metadata enrichment — in a single solution that drives real ROI with increased viewer engagement, productivity gains, reduced churn, upsell and monetisation opportunities — all fuelled by AI-powered personalisation and first-party data enrichment.
Key Business Benefits of ThinkMediaAI:
• Removes vendor complexity – A single AI-powered solution to streamline media workflows.
• Monetisation at scale – Unlocks new revenue streams with addressable and contextual advertising and content bundling in a single platform.
• Best-in-class technology – Uses the latest AI and NLP solutions to enhance media operations.
• Operational efficiency – Reduces complexity and automates workflows to do more with less.
• Proven ROI – Delivers measurable business impact and increases profitability.
ThinkMediaAI represents a breakthrough for media companies looking to maximise content value, enhance audience targeting, and drive viewer engagement with unparalleled AI-powered intelligence.
thinkanalytics.com
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