Fabric Appoints Director Of Sales And Business Development, EMEA

Fabric has appointed Liz Clarke as Director of Sales and Business Development, EMEA.

With a distinguished career spanning over two decades in media, entertainment, and post-production, Liz brings a wealth of experience in client services, operations, and business development to the Fabric team.

Liz joins Fabric following her role as Executive Vice President of Strategy and Development at Bitmax, where she spearheaded business growth initiatives, strengthened client relationships, and optimized workflows across international teams. Prior to that, she held the role of Vice President of Client Operations at Mirriad, where she played an instrumental role in scaling operations, streamlining processes, and driving customer success across multiple global markets where she worked closely with UK and European broadcasters such as Channel 4, Channel 5, RTE.ie, TF1, France Télévisions, Prosiebens and RTL. She has also held senior roles at Ascent Media, Deluxe and Prime Focus Group and worked closely with major studios and independent production companies.

Liz's appointment comes at a pivotal time for Fabric following the integration with Xytech. As the company continues to evolve and solidify its position as a comprehensive platform for media management, it remains focused on addressing longstanding industry challenges by bringing everything "under one umbrella," streamlining processes from quote to invoice and project management while ensuring valuable content data is streamlined to support customers across all operational levels.

Fabric offers comprehensive solutions that unify media operations, enrich data, and empower teams to deliver content experiences worldwide. By integrating operations and catalog management, resource scheduling, data enrichment and enhanced AI services, Fabric enables media companies to optimize efficiency, reduce operational friction, and gain real-time workflow insights. This unified approach helps businesses navigate the complexities of content production, localization, and distribution with greater transparency and control.

"We are thrilled to welcome Liz to Fabric," said Kira Baca, CRO at Fabric. "Her impressive industry expertise, her incredible reputation in the industry, and her proven ability to drive business growth align perfectly with our mission to help media companies scale and succeed. Liz’s leadership will be instrumental in expanding our footprint across EMEA, ensuring that more organizations can leverage Fabric’s solutions suite to meet their content goals."

"Fabric is focused on providing solutions that deliver provable value from simplifying and streamlining operations to maximize their content revenue potential globally," said Liz Clarke. "I am excited to join the team and bring my experience in business development and sales, along with my understanding of the M&E industry to drive growth across the EMEA region. I look forward to working with the teams to unlock new opportunities and enhance operational efficiencies with Fabric’s innovative solutions."

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