Grass Valley To Participate In FOMEX 2025

Grass Valley is to participate in FOMEX 2025, the Future of Media Exhibition, taking place at The Arena Riyadh from Wednesday, February 19 through Friday, February 21, 2025.

Media professionals and industry leaders are invited to visit Booth SP13 to explore how Grass Valley's cutting-edge solutions are transforming broadcast and media production across the Middle East.

At FOMEX 2025, Grass Valley will highlight its comprehensive suite of solutions designed to meet the evolving needs of broadcasters and media organisations. With an emphasis on flexibility, efficiency, and scalability, these solutions enable seamless live production, integrated workflow management, and agile broadcast transmission—key elements in driving operational excellence and creative storytelling in today’s dynamic media landscape.

Grass Valley's commitment to regional innovation is further reinforced through strategic partnerships that are reshaping the media environment:

· Saudi Broadcasting Authority (SBA): Grass Valley has been instrumental in modernising Studio A for Saudi One, the flagship channel of SBA. This transformative upgrade aligns with Saudi Arabia’s Vision 2030, setting a new benchmark for high-quality, innovative media production in the region.

· Arabsat: A major global satellite operator delivering over 700 TV and radio channels to more than 80 countries, Arabsat has chosen Grass Valley’s AMPP SaaS platform as the foundation for a new three-tiered suite of broadcast transmission services. Leveraging the Playout X solution, these new services enable Arabsat customers to broadcast quality signals in a much more flexible and efficient way, empowering rapid deployment and enhancing operational agility.

Recognising the Middle East as a vibrant and strategically important market, Grass Valley remains dedicated to supporting the region’s media transformation. Hany Bartella, VP of Sales for the Middle East, states: "The Middle East is a dynamic region undergoing significant evolution in media production. Our partnerships with key industry leaders such as the Saudi Broadcasting Authority and Arabsat underscore our commitment to delivering market-driven solutions that not only address today's challenges but also pave the way for future growth and innovation."

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