ITV Announces Three New Investments

ITV has announced three new investments to add to its Media for Equity portfolio at the start of 2025 in ufurnish.com, an online furniture search and comparison platform, mynestegg, a Pension & Stocks and Shares ISA consumer savings platform and Tryp.com, a personalised travel platform.

As part of ITV Adventures Invest, its Media for Equity investment fund, ITV has agreed to subscribe for £2 million in ufurnish.com, up to £3 million in mynestegg and £1 million in Tryp.com in return for advertising inventory across ITV’s channels and ITVX.

The three new investments build on the diverse range of Media for Equity investments previously made which include custom fit menswear brand Spoke, pet health and wellness company PitPat and plant-based meat business THIS.

Advertising for the three companies is due to start appearing on ITV channels and ITVX during Q1 2025.

ufurnish.com brings 100+ furniture retailers, including John Lewis, Wayfair, Argos, Dunelm, B&Q, Heals, Oka and small independent retailers, onto one platform, allowing consumers to search the widest selection of products in the UK on one website, with over two million furniture items available to search.

Founded in 2020, the company has established a technology platform that aggregates UK furniture retailers to help consumers discover products from across the market easily. ufurnish.com monetises based on the leads it generates for retailers and the advertising it sells them.

mynestegg is a consumer savings platform offering a Self-Invested Personal Pension (SIPP) and a Stocks and Shares ISA. Designed to educate the British public on the importance of saving for their financial futures, it provides a simple, tailored user experience for transferring or creating pensions and ISAs. While mynestegg doesn’t offer financial advice, investments are managed by globally recognised fund managers, including BlackRock and Fidelity.

Tryp.com is a global, AI-driven travel platform creating unique travel packages and multi-city trips. Founded in 2021 and headquartered in Copenhagen, Tryp.com harnesses a proprietary database of 70 million data points to deliver personalised travel choices for flights, trains, buses, and ferries — even on remote routes. By enabling virtual interline tickets from providers that do not typically work together, Tryp.com makes multi-city travel more accessible, cost-effective, and convenient than ever before.

www.itv.com