ITV Deploys SDVI Rally Platform

SDVI has announced that U.K. broadcaster ITV is deploying the SDVI Rally platform as part of a transformation of its content supply chain.

The deployment of the Rally media supply chain management platform will enable ITV to utilise a cloud-based solution to meet increasing demands for its content and better respond to changing industry requirements.

"We are always under pressure to meet rising content volumes more cost efficiently, and Rally gives us the platform we need to modernise our entire media supply chain," said Zoe Carter, director of business transformation - content supply at ITV. "As a result, not only are we accelerating our media operations pipeline to meet higher demands, we’re setting ourselves up to leverage new technologies such as AI/ML when needed, and we’re better positioned to respond to new business opportunities faster."

As part of its transformation project, ITV took a holistic view of all the workflows within its content operations and mapped out how a more streamlined approach would yield benefits. For example, ITV identified manual processes in the ingest and normalisation workflows that could be automated by the Rally platform. This automation will allow assets to move almost 400% faster through ITV’s content pipeline. In the event an automated task fails, Rally captures time-based metadata that can guide a manual review, further optimising the work of the operators and giving them more accurate task information. As content workloads vary, Rally can dynamically allocate the appropriate technical infrastructure, scaling up in busy times and back down in quiet times, automatically controlling costs and carbon emissions.

Additionally, ITV needed to integrate the Rally platform with many existing systems in its ecosystem, such as content catalog, media asset management, and work order management systems. With Rally at the core and communicating with these other systems, operational information will be more centralised, leading to simpler, more accurate operator task assignments. Rally also will collect information about every job in the supply chain, giving ITV clear job costs and duration.

The goal of the deployment of Rally at ITV will be to make the organisation's media supply chain more agile in responding to market dynamics, more efficient in optimising resource utilisation, and more intelligent to inform faster, better decisions. ITV expects to see a dramatic reduction in content processing times, far fewer manual activities across its workflows, and increased data accuracy. SDVI also tracks all system usage from a carbon emissions standpoint and purchases qualifying offsets to certify that all supply chain activity running on Rally results in net-zero emissions.

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