Atlona Teams Up With Midwest AV

Atlona, a Panduit company, has announced Midwest AV as its latest manufacturer's representative for the Midwest region including Nebraska, Iowa, Wisconsin, Illinois, and Minnesota, effective immediately.

Based in Illinois, Midwest AV will drive Atlona's presence in the education and corporate verticals across the Midwest region by bringing Atlona's collaboration, connectivity and control products to a broader spectrum of systems integrators and end users.

Midwest AV’s philosophy centres on cultivating meaningful, relationship-driven partnerships as an independent manufacturer’s representative firm. The company takes a proactive, front-and-centre approach with its clients and partners, and its relationship with Atlona is no exception.

"Our ethos is one based on trust and collaboration, and we have a dedicated commitment to client success," said Barbara Sjodin, Manufacturer's Rep for commercial audio & video at Midwest AV. "We're hands-on with projects and we like to be the go-to point of contact for our resellers and end users. We conduct site visits, assist with system design, and advise on product selection. Staying involved in every step like this allows us to build strong relationships with our partners while we ensure that each solution is targeted to meet the needs of that market."

Building on this client-centreed approach, Sjodin says advancements in AV over IP technology are transforming the industry and presenting exciting opportunities for growth. She is particularly intrigued by the diverse integration possibilities that exist across Atlona's OmniStream AV over IP and Velocity AV Control systems, adding that Altona’s broad product range across both families also offer sensible point of entry solutions for businesses new to networked AV.

"Networked AV has reached the point where it can be seamlessly and effectively implemented across a range of AV environments, with many examples of modest and enterprise-level installations proving its reliability," she said. “"While we see AV over IP becoming one of the biggest growth areas, Atlona's expertise in HDBaseT systems ensures we cover all bases for different customer needs."

This optimism aligns with Atlona's vision for delivering superior solutions to the commercial AV market. "Midwest AV shares our philosophy of building strong customer relationships, which starts with absorbing their input and translating into system designs that meet their AV requirements," said Adam Griffin, Director of Sales and Business Development, Atlona. "This is what makes Midwest AV stand out. Their understanding of systems integration in diverse AV environments with undoubtedly strengthen Atlona’s brand presence so we can deliver continue to deliver superior solutions to our education and corporate clients."

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