Atlona Restructures Canadian Marketing Strategy

Atlona has restructured its Canadian market strategy to better serve dealers, consultants and integrators with three key partner appointments.

Effective immediately, the three new channel partners – DNT Solutions, Keystone Display Solutions, and Connsec products – will represent Atlona commercial AV solutions in Atlona’s busiest Canadian territories, accelerating deliveries and enhancing service across Atlona channels from British Columbia east through most of Ontario.

The regional territorial breakdown is as follows:
DNT Solutions will exclusively cover the entire British Columbia Province, and partner with Keystone Display Solutions to cover the 'Prairie Provinces' of Alberta, Manitoba and Saskatchewan
Connsec Products will cover the majority of the Ontario Province, excluding Ottawa.

"Canada is a challenging country to cover due to its size and the broad dispersion of its population," said Omar Prashad, Country Manager, Canada for Atlona. "To efficiently address these challenges, we are partnering with independent agents with a local presence in our key markets who are well-respected, know the AV industry, and understand how Atlona solutions fit into the bigger picture. We focused in on these three firms due to their experience with complementary Tier 1 vendors and product lines, and reputations with their regional dealers."

Jim Seto, Principal, DNT Solutions, is bullish on Atlona's AV over IP innovations, which he believes will at once enhance his company’s portfolio while giving Atlona a leg up with customers that are transitioning AV systems to the network.

"AV over IP is one of the fastest growing categories in commercial AV, and an area that Atlona specializes in with OmniStream and Velocity," said Seto. "By leveraging our existing industry relationships through local representation, we will increase Atlona’s visibility and opportunities for AV over IP projects as well as traditional circuit-based systems."

Glenn Corthey, Principal, Keystone Display Solutions, noted that his company's primary responsibility will be to educate integrators and end users on the "unique products and outstanding value proposition" that Atlona brings to the industry.

"Atlona's continued drive to innovate new and unique products has solved many issues in the AV marketplace," said Corthey. "There are considerable challenges in finding the right solutions for huddle spaces and conference rooms, which Atlona is addressing with new products from its Omega family. We’re seeing more demand for AV over IP solutions than ever before, and too many are difficult to design and deploy. Atlona's OmniStream products are remarkably easy to set up, integrate and manage, solving the main problems that integrators face with AV over IP deployments today."

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