Channel 4 Partners With British Gas And Hive

Channel 4 has announceda major new partnership which will see British Gas and Hive become the sponsors of Channel 4’s homes programming.

From 1 January, the long-term partnership will cover an innovative mix of broadcast sponsorship, social sponsorship, logo licensing and streaming and YouTube ad formats.

The Channel 4 homes programming sponsorship includes well known programmes Grand Designs, Love it or List it, George Clarke's Amazing Spaces, and Location, Location, Location.

In line with Channel 4's Fast Forward strategy the sponsorship will extend to Channel 4's social pages, with brand presence on its Facebook, Instagram and TikTok accounts, as well as programming on Channel 4's YouTube channel. The partnership includes use of a 'Channel 4 Homes' lock-up logo for the duration of its sponsorship.

British Gas is the UK's largest energy supplier with 10 million customers and 7,000 engineers visiting homes every day to keep them warm and working. It will bring its unrivalled expertise in energy and home services to the Channel 4 homes audience.

The Hive brand has a key role with its leading eco-tech and net zero products appealing to viewers who are interested in how future technologies can optimise home energy usage and create more sustainable homes.

The sponsorship and activation was developed with media agency OMD UK and creative agency T&Pm.

www.channel4.com