TOTAL MEDIA TO HANDLE £2M IN NICKELODEON BUSINESS

NICKELODEON UK, the children’s cable and satellite channel, have appointed Total Media to handle their £2 million media planning and buying account.
The agency picks up the account following an introduction by creative agency MML, which was appointed to the business last month following a competitive pitch.
Both agencies will work for Nickelodeon UK on a trial basis initially. Their first project will be the channel’s £1 million autumn campaign.
Nickelodeon said it is likely that they will retain both agencies.
Gill Seaton, Nickelodeon’s Head of Marketing, said: “We have appointed the agencies to handle the campaign, we do not intend to review the agencies again, unless we are unhappy with the work.”
The channel has used Roose & Partners and McCann-Erickson in the past to produce creative work on a project basis and Manning Gottlieb Media handled media planning and buying.
Nickelodeon is owned by Viacom, which also owns MTV. (CD)