EE And Sky Announce New Retail Partnership

EE, lead consumer brand for the BT Group, and Sky have announced a new retail partnership that will see Sky Stream launch across EE stores, via the EE website and EE telesales from Tuesday 15th October.

The partnership builds on a longstanding relationship since 2017 and forms part of EE’s strategy to partner with leading consumer electronics and entertainment providers to offer customers a wide range of options. It will allow customers to order Sky TV products with EE’s home broadband. It also forms part of Sky’s strategy to provide the best entertainment experience and the UK’s most talked-about TV to every home.

Introducing Sky Stream will enhance the EE TV portfolio, giving customers a choice of viewing platform. Sky Stream will be available to purchase from EE both with EE home broadband and mobile.

Launched in 2022, Sky Stream is a plug and play box giving customers the best entertainment streamed straight to any TV over WiFi, in Sky’s market-leading Entertainment OS experience, designed to make it quicker and easier for viewers to find the shows, movies and sports they love. Sky Stream is home to over 100,000 hours of content across more than 150 channels and 50 of the best entertainment apps in one place such as Disney+, Apple TV, BBC iPlayer, ITVX, Channel 4, YouTube, Discovery+ and more. Sky Stream packages start from just £28 per month for Sky Entertainment and Netflix.

Marc Allera, CEO at EE said: "As part of our strategy for new EE, we're continually looking to partner with some of the world’s leading brands to provide our customers with the very best in entertainment. Extending our partnership with Sky allows us to give customers even greater choice, so they can take a TV service that best suits their lifestyle, matched with EE’s great new home broadband offering."