Projective Collaborates With Mawave

Projective has collaborated with Mawave, a leading agency for social media outcomes in Europe, renowned for producing standout content for consumer brands for the latest platforms.

By integrating Projective's Strawberry Skies solution into their operations, Mawave will enhance the efficiency of their post-production processes, saving valuable time and resources.

In a highly competitive lifestyle and entertainment market, where businesses vie for consumer attention, Mawave stands out in helping their clients create captivating content that resonates with audiences worldwide. The agency achieves measurable social media outcomes through the successful combination of media, data and creative. With a team of over 50 creative professionals, Mawave faced the challenge of maintaining productivity and consistency across its operations.

With LucidLink already in place, the agency required a solution that enabled them to automate tasks for their creative projects, allowing users to save time otherwise spent on manual work or waiting for others to complete these tasks. After exploring other asset management solutions that fell short of their needs, Mawave turned to Projective. Strawberry Skies, Projective's cloud-based creative project framework, seamlessly integrates with LucidLink, providing the essential flexibility and functionality to support Mawave's dynamic workflows. By implementing Strawberry, the agency aims to reclaim approximately 800 man-hours each month, currently lost to manual procedures and approval bottlenecks.

Given Mawave's rapid growth, they required a partner to assist in designing and implementing the solution. Projective's collaborative approach to customer engagement was particularly appealing to the agency.

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