Optibase names General Manager of Media 100 unit

Optibase has named Amir Goren as general manager of its recently aquired Media 100 unit.
Goren will be based in the former Media 100’s facilities in Marlboro, Massachusetts, and will be responsible for increasing the unit’s sales by strengthening its product offerings, sales channels and customer relations.
Goren will lead the experienced executive team consisting of former Media 100 employees Mike Savello, vice president of sales and marketing, Giles Rae vice president of engineering and Rick Keilty, vice president of product marketing. Prior to this appointment Goren served as vice president marketing and business development at Optibase.
“Amir’s experience will help Media 100 regain its position as a leading provider of best in class, integrated and professional editing and compositing solutions, with strong backing from Optibase,” said Optibase’s CEO Tom Wyler.
“We have an exciting plan for the Media 100 products which we will begin to unveil at IBC this September that will make Media 100 customers extremely happy.”
“The technological leadership of products like 844/X and Media 100 HD combined with Optibase’s financial backing is an excellent foundation for growth. We are intent on rapidly expanding the feature set of these products to address our customers’ needs,” added Goren.
(GB)