Red House Streaming Expands RHStv Promotional Initiatives

Red House Streaming, a subsidiary of CP Communications, and its RHStv streaming network have amplified their broadcast and production services for nonprofit organisations through affordable, specially priced packages that emphasize the power of targeted and hyperlocal marketing.

The initiative delivers the promotional power of a for-profit business without the stigma of 'overhead' that can haunt non-profits who support fundraising and visibility efforts throughout marketing investments.

"Nonprofits are often unfairly maligned for investments in marketing, talent and innovation compared to for-profit businesses, where these efforts are encouraged," said Larissa Stanley, Director of Marketing and Production Operations. "We provide nonprofits with an opportunity to market their businesses, expand outreach and remain engaged with communities to enhance fundraising and drive sponsorships. Our nonprofit packages help our clients build stronger brand identities through marketing strategies that highlight the outcomes and impact of their work, and removes the double standard that limits their growth."

The packages pair Red House Streaming’s in-studio production work for episodes broadcast live on RHStv's four linear channels, including the Nonprofit Collective network, with promotional elements that help non-profits optimize their marketing budgets. Those value-added elements include a professional promotional video that showcases the organization’s mission, video and banner ads, and cross-promotion on all RHStv marketing platforms, with options for more targeted marketing through social media, Google ads, and streaming TV and radio services.

RHStv, also known as RHStv Connecting Tampa Bay, is a free ad-supported TV streaming network that empowers local, regional and national voices through four linear channels (RHS TV, Sarina Fazan Network, Youth News Network and Nonprofit Collective) and a large roster of shareable VOD programs. The Nonprofit Collective network highlights the work and achievements of non-profits such as HeavenDropt, CreativeClay and the James Museum with the goal of aligning nonprofits common agendas, unify actions, influence systems and educate in ways that create a collective impact for communities.

Nonprofit Collective network episodes (as well as other RHStv shows) are brought to life by a skilled in-house production crew inside the Red House Streaming Production Center to create professional video content. The Red House Streaming Production Center includes traditional and mobile studios complete with a broadcast-quality technology infrastructure and media workflow across cameras, graphics, editing and delivery, and Episodes broadcast live on RHStv’s linear channels are also added to the network’s VoD library.

Non-Profit Collective packages start at $375 per month and include:

One Professionally Produced Promo Video that showcases the organization’s brand and highlights its mission, products, or services.

One 30 Second Ad Spot that reaches a wider audience on RHStv’s linear channels and select on-demand shows.

One rotational Banner Ad on RHStv with a prominent positions and placements to increase brand visibility

A One-Month Pay-Per-Click Boost to drive traffic and conversions with a boost designed to maximize the organization’s online presence outside of RHStv platforms

Extensive promotion on All RHStv Marketing Platforms including the RHStv app (iOS/Android), RHStv website, Connected TV platforms and social media feeds

Options for more immersive penetration through broader targeted opportunities are available for additional small fees. “Our team of experts will work with you to tailor these strategies to your specific goals, ensuring that your message reaches the right audience,” said Stanley, noting that the added promotional options are specifically targeted to reach the client’s ideal demographics.

"Without Red House Streaming as a partner there is no way we could share our information about what we do," said Julie Jenkins, Director of Development for Evergreen Life Services and HeavenDropt, which empowers the developmentally disabled with meaningful work opportunities, and inspires them to live their lives as they envision. "For what they charge because we are a nonprofit, we wouldn't be able to do it without them. It's another way that we have been helped by our community to spread the word about what we do for veterans and people with intellectual and physical disabilities. We are so appreciative of them from funding to marketing our merchandise and our programs."

www.redhousestreaming.com