TUI Named Sponsorship Partner For Married At First Sight UK

Channel 4 Sales has announced TUI as the sponsorship partner for Married at First Sight UK series four, which returns to the UK later this summer.

The global leisure and travel company will team up with the hit reality show, with the TUI brand featuring on E4 and Channel 4 streaming, and across E4 and the show’s own social channels, as well as MAFS UK content on Channel 4’s YouTube.

Central to the sponsorship are the couples' journeys throughout the experiment which will be reiterated in the creative idents. The specially produced idents, made by TUI’s long-term creative partners Leo Burnett UK, will also shine a spotlight on the excitement, uncertainty, and trepidation of that all-important first couples' holiday, which for many can be make or break time. This reflects TUI’s promise to deliver personalised package holidays and inspiring enriching travel experiences. Running throughout the series, this content will be present at the start, middle and end of E4 programming, as well as the start and mid-way through the programme on Channel 4 streaming.

TUI comes on board as the series sponsor following the third series of Married at First Sight UK which alongside Married at First Sight Australia series 11 secured the top two spots of most watched series in 2023 on Channel 4's streaming platform.

www.channel4.com