Softel to launch new interactive TV initiative at IBC

IBC 2004 will see the formal launch by Softel of the ‘MediaSphere Partners Programme’ - a new initiative to support the fast-growing interactive television application developer community.
The MediaSphere Partners programme is all about providing access to Softel’s iTV server technology, in order to develop and test their interactive television concepts, without having to invest significant capital outlay – a resource that is frequently scarce in new start-up companies. For a very modest quarterly fee, Softel will provide MediaSphere iTV server software licenses, full access to Softel’s iTV support team, and the loan of DTV hardware for use at trade shows and for strategic presentations to prospective clients.
“Softel is essentially showing belief in the emerging global iTV industry,” commented Gordon Hunter, Softel’s Director of Marketing. “There are plenty of exciting and innovative iTV companies out there in Europe and Asia that simply cannot afford to purchase end to end digital TV systems for their development labs. The Partners programme is a win-win strategy whereby developers gain vital access to iTV technology and our MediaSphere iTV server technology gains industry recognition and exposure.”
MediaSphere is the dominant iTV server product in the UK where it is used on both the DTT and Dsat platforms to deliver interactive content on high profile channels such as Teletext, Teletext on 4, all the UKTV channels and the DITG’s Avago gaming channel.
(GB)