Broadcast News
07/06/2024
ITV's Planet V Hits £1bn In Bookings
![News Image](/newsimages/1_308767_PlanetV.jpg)
Planet V, ITV's proprietary, self-service addressable advertising platform, has hit £1 billion in bookings since its launch.
Launched in October 2020, Planet V is a market-leading addressable advertising platform which creates and delivers targeted advertising at scale.
All the major agencies, independents, regional agencies and in-house client teams are using Planet V as an intuitive, easy-to-buy self-serve platform, allowing them to streamline their approach to planning and buying addressable campaigns on ITVX. The platform is used by over 2,000 users in the UK and offers agencies and advertisers access to over 20,000 data-targeting options to create sophisticated audience segments.
It is now the exclusive entry point for ITVX advertising, and handles over 99% of ITV’s digital ad bookings.
Planet V is the second-largest video advertising platform for premium video in the UK, after Google, and utilises ITV’s extensive data assets and capabilities to provide compelling advertising products for advertisers.
ITV has one of the largest first-party data sets in the UK, with over 40 million registered users on ITVX. Agencies and advertisers can make use of this alongside their own data and other third-party datasets, to create more precise addressable campaigns.
Since launch Planet V has attracted over 1,100 new advertisers to ITV with 10% of annual digital advertising revenues now sourced from the long tail of advertisers. Last month alone the platform welcomed 22 new customers.
Advertisers can also incorporate their own first-party data in a GDPR-compliant environment using InfoSum (an identity infrastructure provider) and monitor their campaigns through a custom-built user interface.
www.itv.com
Launched in October 2020, Planet V is a market-leading addressable advertising platform which creates and delivers targeted advertising at scale.
All the major agencies, independents, regional agencies and in-house client teams are using Planet V as an intuitive, easy-to-buy self-serve platform, allowing them to streamline their approach to planning and buying addressable campaigns on ITVX. The platform is used by over 2,000 users in the UK and offers agencies and advertisers access to over 20,000 data-targeting options to create sophisticated audience segments.
It is now the exclusive entry point for ITVX advertising, and handles over 99% of ITV’s digital ad bookings.
Planet V is the second-largest video advertising platform for premium video in the UK, after Google, and utilises ITV’s extensive data assets and capabilities to provide compelling advertising products for advertisers.
ITV has one of the largest first-party data sets in the UK, with over 40 million registered users on ITVX. Agencies and advertisers can make use of this alongside their own data and other third-party datasets, to create more precise addressable campaigns.
Since launch Planet V has attracted over 1,100 new advertisers to ITV with 10% of annual digital advertising revenues now sourced from the long tail of advertisers. Last month alone the platform welcomed 22 new customers.
Advertisers can also incorporate their own first-party data in a GDPR-compliant environment using InfoSum (an identity infrastructure provider) and monitor their campaigns through a custom-built user interface.
www.itv.com
Top Related Stories
Click here for the latest broadcast news stories.
23/01/2020
Production News : Red Planet Pictures And ITV Launch The 2020 Red Planet Prize
Red Planet Pictures and ITV have launched the 2020 Red Planet Prize, a bi-annual competition that champions talent and diversity by calling on emergin
Production News : Red Planet Pictures And ITV Launch The 2020 Red Planet Prize
Red Planet Pictures and ITV have launched the 2020 Red Planet Prize, a bi-annual competition that champions talent and diversity by calling on emergin
20/04/2010
Skillset Expands Creative Industries Footprint
The industry body which supports skills and training for people and businesses in the UK creative media industries has now expanded its footprint to i
Skillset Expands Creative Industries Footprint
The industry body which supports skills and training for people and businesses in the UK creative media industries has now expanded its footprint to i
12/08/2024
Disguise Platform Supports EURO 2024 Coverage
Interest in the 2024 UEFA European Football Championship (EURO 2024) extended far beyond the borders of Europe. Beijing-based programme organizers Hol
Disguise Platform Supports EURO 2024 Coverage
Interest in the 2024 UEFA European Football Championship (EURO 2024) extended far beyond the borders of Europe. Beijing-based programme organizers Hol
30/07/2024
Telecentro Chooses Harmonic's cOS™ Broadband Platform
Telecentro has selected Harmonic's industry-leading cOS™ broadband platform to modernise its broadband network. Harmonic's cOS virtualised core softwa
Telecentro Chooses Harmonic's cOS™ Broadband Platform
Telecentro has selected Harmonic's industry-leading cOS™ broadband platform to modernise its broadband network. Harmonic's cOS virtualised core softwa
23/07/2024
Paragould Municipal Utilities Selects Harmonic's cOS™ Broadband Platform
Harmonic has announced that Paragould Municipal Utilities in Arkansas, has selected Harmonic's industry-leading cOS™ broadband platform for high-speed
Paragould Municipal Utilities Selects Harmonic's cOS™ Broadband Platform
Harmonic has announced that Paragould Municipal Utilities in Arkansas, has selected Harmonic's industry-leading cOS™ broadband platform for high-speed
17/07/2024
OOONA To Demonstrate Refinements To Its Media Localisation Management And Production Platform
OOONA is to demonstrate the latest additions and refinements to its award-winning media localisation management and production platform on stand 3.C69
OOONA To Demonstrate Refinements To Its Media Localisation Management And Production Platform
OOONA is to demonstrate the latest additions and refinements to its award-winning media localisation management and production platform on stand 3.C69
06/03/2020
Production News : ITV Appoints Director Of Advanced Advertising
ITV has appointed Rhys McLachlan as its new Director of Advanced Advertising. McLachlan was previously Head of Global TV Strategy at Amobee, the globa
Production News : ITV Appoints Director Of Advanced Advertising
ITV has appointed Rhys McLachlan as its new Director of Advanced Advertising. McLachlan was previously Head of Global TV Strategy at Amobee, the globa
13/09/2007
Pilat Media Previews First Personalised TV Advertising Solution for Broadcasters and Telcos
Pilat Media, the leading specialist provider of broadcast management systems, has unveiled the industry's first personalised advertising system. The c
Pilat Media Previews First Personalised TV Advertising Solution for Broadcasters and Telcos
Pilat Media, the leading specialist provider of broadcast management systems, has unveiled the industry's first personalised advertising system. The c
25/09/2000
ITC APPROVE LONGER ADVERTISING SLOTS
THE ITC have agreed to a series of modifications to their rules on advertising breaks as part of a recent package put forward by ITV. The changes aros
ITC APPROVE LONGER ADVERTISING SLOTS
THE ITC have agreed to a series of modifications to their rules on advertising breaks as part of a recent package put forward by ITV. The changes aros
09/08/2023
Sky Media To Join Planet V
ITV and Sky have announced that Sky Media, Sky's advertising sales arm, will join Planet V, ITV’s Broadcaster VOD advertising platform, for a trial pe
Sky Media To Join Planet V
ITV and Sky have announced that Sky Media, Sky's advertising sales arm, will join Planet V, ITV’s Broadcaster VOD advertising platform, for a trial pe
03/08/2004
Adstream and Quickcut to merge
Adstream and Quickcut, two of the world's most technologically advanced advertising services companies, have announced that they are to merge. Adstrea
Adstream and Quickcut to merge
Adstream and Quickcut, two of the world's most technologically advanced advertising services companies, have announced that they are to merge. Adstrea
03/04/2001
CARLTON ACTIVE HATCH NEW iDEA FOR iTV
CARLTON Active have announced a new initiative for sharing the company’s expertise in interactive television (iTV) advertising. The initiative, iTV De
CARLTON ACTIVE HATCH NEW iDEA FOR iTV
CARLTON Active have announced a new initiative for sharing the company’s expertise in interactive television (iTV) advertising. The initiative, iTV De
28/05/2002
Carlton report six-month results after 'a very difficult period'
Carlton Communications' interim results for the six months ending March 31 have revealed a reduced operating profit arising mainly out of the failed p
Carlton report six-month results after 'a very difficult period'
Carlton Communications' interim results for the six months ending March 31 have revealed a reduced operating profit arising mainly out of the failed p
14/05/2010
ITV Gets Ruling On Competition
The Competition Commission has made a ruling that will allow ITV to continue to take the lion's share of advertising revenues - but to continue to be
ITV Gets Ruling On Competition
The Competition Commission has made a ruling that will allow ITV to continue to take the lion's share of advertising revenues - but to continue to be
06/08/2008
ITV Cuts Prompted By 'Flat' Advertising Revenue
ITV is to cut costs by an additional £35 million per year by 2010, following expectations that advertising revenue will fall to 20% in September compa
ITV Cuts Prompted By 'Flat' Advertising Revenue
ITV is to cut costs by an additional £35 million per year by 2010, following expectations that advertising revenue will fall to 20% in September compa