RED CREATES FUTURISTIC CITYSCAPE FOR KYLIE

'CAN'T Get You Out of my Head', the first single to be taken from Kylie's forthcoming album, features the pop princess driving and strutting her stuff in a futuristic Manga-esque city.
Pretty run of the mill stuff until you discover that the only things that were shot for real were Kylie, a handful of dancers and a static car. Black Dog tasked Soho-based visual communications facility Red, with creating the rest from scratch to designs developed by director Dawn Shadforth.
Red utilised the full gamut of its Discreet arsenal - 3ds max, fire, flame and inferno - to create and animate the backgrounds with some SoftImage XSI thrown in for good measure. Initially they employed Macs to produce rough sketches of the buildings and landscapes of the desired style from 'recce' photographs.
Perspective changes and environments had to be developed to show the car, with Kylie in the driving seat, approaching and entering the city for the promo's opening sequences. Laurence Dodd at Red used XSI to model the city environment, roads, bridges and buildings for the two opening wide shots.
David Kiddie then used fire to layer live action sea, sky and landscape backgrounds to match the style of the promo.
(GB)