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Broadcast News
15/06/2004
Channel 4 and BSkyB sign new agreements
Channel 4 and BSkyB have entered into new agreements to ensure that all Channel 4's channels will continue to be available across the Sky digital platform until at least the end of 2007.
Sky will also carry More 4, Channel 4's new digital channel, after its launch in early 2005.
Separately, Channel 4 has extended its conditional access agreement until October 2008.
Richard Freudenstein, BSkyB's Chief Operating Officer said: “We are pleased to continue our mutually beneficial relationship with Channel 4 and look forward to the launch of the new channel More4 alongside its existing digital TV services E4 and FilmFour.”
Rob Woodward, Channel 4's Commercial Director said: “This is a significant deal for Channel 4 and reflects the success of our digital channels E4 and FilmFour. Their availability across the Sky platform has been a key factor in the success of our digital strategy and we believe that continuing to deliver them to Sky's growing customer base is the best way of ensuring their continued growth.”
(GB)
Sky will also carry More 4, Channel 4's new digital channel, after its launch in early 2005.
Separately, Channel 4 has extended its conditional access agreement until October 2008.
Richard Freudenstein, BSkyB's Chief Operating Officer said: “We are pleased to continue our mutually beneficial relationship with Channel 4 and look forward to the launch of the new channel More4 alongside its existing digital TV services E4 and FilmFour.”
Rob Woodward, Channel 4's Commercial Director said: “This is a significant deal for Channel 4 and reflects the success of our digital channels E4 and FilmFour. Their availability across the Sky platform has been a key factor in the success of our digital strategy and we believe that continuing to deliver them to Sky's growing customer base is the best way of ensuring their continued growth.”
(GB)
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