DataCore Software Acquires WIN

DataCore Software has acquired Workflow Intelligence Nexus (WIN), a seasoned workflow services and software firm that helps customers deploy and automate media workflows using the latest cloud-based and AI-powered solutions.

Acquiring WIN extends DataCore's Perifery™ business unit, which specialises in managing data across the core to the cloud and edge for high-growth markets, including media and entertainment and health care. This strategic transaction marks the second acquisition of the year, following the announcement of Object Matrix, further solidifying Perifery's position as a leader in accelerating workflows at scale with AI.

"The addition of Workflow Intelligence Nexus aligns with our strategy to develop leading solutions that deliver significant customer value across high-growth markets," said Abhi Dey, General Manager and Chief Operating Officer of Perifery, a DataCore company. "WIN has deep roots in the media and entertainment sector; combined with our existing core technologies in hybrid cloud and edge, we will deliver an even more powerful solution portfolio to transform the industries we play in."

Global data is exploding with organizations creating and storing more data. Gartner predicts that by 2026, large enterprises will triple their unstructured data capacity across their on-premises, edge, and public cloud locations compared to 2023. With the anticipated growth, removing stifling manual processes and operational obstacles is key to optimizing business outcomes. Organizations need to evolve with automated workflows using constructs like AI that enable faster decision-making and accelerate the execution of their goals.

With deep automation workflow capabilities and a strong track record of delivering value, WIN has built trusted partnerships with global media and entertainment customers like Iconic Media and Simple DCP. The firm's expertise, depth of knowledge, and pioneered solutions helped integrate with media asset management systems that can automate over 400 workflows previously done manually. With WIN and Perifery solutions, media organizations can evolve from using repetitive manual processes to automated workflows that enable faster decision-making and accelerate the execution of their workflows.

"We're excited to join forces with Perifery, who shares our vision to help customers harness the full potential of their data through optimized workflows," said Jason Perr, CEO of Workflow Intelligence Nexus. "By bringing our AI capabilities to Perifery's arsenal of tools, we'll be able to provide an even more robust offering on a global scale."

Perifery will showcase its full portfolio of solutions for the media and entertainment industry at the 2023 NAB Show New York in booth 335.

www.perifery.com