Sky Extends Partnership With Kick It Out

Sky has announced that it will be extending its partnership with anti-discrimination organisation Kick It Out, pledging an additional £1 million investment over the next year in a mix of cash and Value in Kind support.

With 67% of those who experienced discrimination over the past 30 years expressing that they experience it less often due to the work of Kick It Out, the extended partnership will help create additional educational content for clubs and fans, and boost annual transparency and insight reports on a range of issues relating to diversity, discrimination, and inclusion in sport.

Stephen van Rooyen, UK & Ireland CEO and Chief Commercial Officer, Sky Group said: "Sky is football’s biggest partner in the UK which means we have a responsibility in helping the clubs, players, fans, and industry become more inclusive. Extending our partnership with Kick It Out for another year means that we will be able to develop new initiatives aimed at addressing discrimination in sports and continue to deliver campaigns that make a difference."

Tony Burnett, CEO of Kick It Out, said: "We are delighted to extend our partnership with Sky in our 30th anniversary year and hope to build on the work already achieved which has enabled us to provide underrepresented groups with educational opportunities, support minority communities to make a career in the sports industry and establish a valuable platform to drive inclusion.

"We can now look forward to delivering further exciting new initiatives which include creating space for dialogue about discrimination and continuing to drive fair representation across the game.

"Kick It Out is committed to tackling discrimination in all its forms and creating a welcoming environment for all, and we’d like to thank Sky for joining us on that journey."

Funded through Sky's £30 million commitment to tackle structural inequality, Sky’s multimillion pound investment has supported several initiatives crucial to driving inclusion in football and to tackling discrimination in all its forms.

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