Broadcast News
23/02/2023
BT Sport To Be Renamed TNT Sports From July 2023
From July 2023 BT Sport will be known as TNT Sports across the UK and Ireland.
The company announced the plans with Warner Bros. Discovery to bring together the best of BT Sport and Eurosport under one roof.
It marks the next logical step for BT Sport as well as the broader transformation of BT's Consumer business. Once launched, it'll become a new premium sports offering for customers.
Marc Allera, CEO, Consumer Division said: "I'm also really proud of our teams who have been working at pace to create a more efficient platform that'll see this new sports brand in the UK and Ireland brought to life for the first time before the start of 2023/24 football season. In just a few months, they have done an amazing job under the leadership of Andrew Georgiou (board member of the Joint Venture and President and Managing Director, Warner Bros. Discovery Sports Europe), responding to some really significant changes.
"We've maintained what is a premium viewing experience for millions of customers, despite a period of transition after we completed the transaction to combine the assets of BT Sport and Eurosport UK last September. And we've given customers more, just like we promised, with BT Sport customers able to activate a discovery+ Entertainment & Sport subscription at no extra cost earlier this month."
The company announced the plans with Warner Bros. Discovery to bring together the best of BT Sport and Eurosport under one roof.
It marks the next logical step for BT Sport as well as the broader transformation of BT's Consumer business. Once launched, it'll become a new premium sports offering for customers.
Marc Allera, CEO, Consumer Division said: "I'm also really proud of our teams who have been working at pace to create a more efficient platform that'll see this new sports brand in the UK and Ireland brought to life for the first time before the start of 2023/24 football season. In just a few months, they have done an amazing job under the leadership of Andrew Georgiou (board member of the Joint Venture and President and Managing Director, Warner Bros. Discovery Sports Europe), responding to some really significant changes.
"We've maintained what is a premium viewing experience for millions of customers, despite a period of transition after we completed the transaction to combine the assets of BT Sport and Eurosport UK last September. And we've given customers more, just like we promised, with BT Sport customers able to activate a discovery+ Entertainment & Sport subscription at no extra cost earlier this month."
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