Broadcast News

Bookmark and Share
25/01/2023

Brompton Enables Sustainable Virtual Production

News Image
Based in Los Angeles, Impossible Objects is a creative studio and world-building lab combining artists and engineers, specializing in virtual production for both commercial projects and original IP.

Founded by Joe Sill and Jerad Anderson, Impossible Objects is working to define the future of film and entertainment by embracing real-time technology to blend the physical and digital worlds. The company has established key relationships and partnerships across film, gaming, and technology, and has built innovative projects and workflows with a growing list of clients including Blizzard, Google Play, Western Digital, Honda, and Toyota.

Having worked with numerous clients in a variety of different settings, Impossible Objects’ preferred LED stage partner is NantStudios – a leading service provider of cutting-edge Virtual Production and Visual Effects stages. NantStudios’ 24,000 square foot LED stage, powered by Unreal Engine, in El Segundo, California houses some of the most advanced and established technology in the industry, including Brompton’s Tessera SX40 LED processors, ROE Visual’s Black Pearl BP2 LED panels, and Carbon CB3 LED panels.

Impossible Objects has filmed several projects at NantStudios recently, including an impressive automotive demo film for the Polestar 2 electric vehicle, which was created to convey the potential of virtual production to automotive marketers. A driver heads out of town, taking her Polestar 2 through the city and into the distant mountains, with the light and reflections changing throughout to match the surrounding environment and time of day. All of the environments were created ahead of time in Unreal Engine, and shot on the NantStudios volume, with Brompton’s processors helping to maximize the performance from the LED panels.

"With each production at NantStudios, we can rely on their experienced team and the outstanding visual performance enabled by Brompton processing to deliver exemplary results,” shared Joe Sill, founder and director at Impossible Objects. "Especially for automotive projects, we're aiming to achieve a very seamless photoreal look, and Brompton helps us deliver that. With the Polestar shoot, we came in with our environments, and with Brompton’s Dynamic Calibration technology and the 3D LUT feature, we were able to see our footage in the camera exactly as we had built it in Unreal Engine. We were very happy with those results."

Luc Delamare, Impossible Objects' head of technology and virtual production supervisor, added: "Brompton's Extended Bit Depth capabilities were also a huge benefit on the Polestar project, as we had a lot of ambient light and reflections that all needed to be accurate. The added precision you get with Extended Bit Depth, especially on the low-end brightness levels, makes a significant difference compared to what we’ve seen previously."

The Polestar project was a success, enabling everyone involved in the production to understand both the creative and sustainability impacts of virtual production. The ability to film multiple environments all from the same set makes production much more streamlined and efficient, while reducing the financial and environmental costs of travel.

www.bromptontech.com
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

24/07/2018
Sony Unveils New Virtual Production Service
Sony Professional Solutions Europe has unveiled its latest venture into the live production market with brand new service, Sony Virtual Production. So
25/09/2024
Disguise Powers The On-Set Virtual Production Behind Daddio
Throughout its twenty-four-year history, Disguise's Emmy-Award-winning technology has been behind some of the most immersive visuals in films, episodi
10/07/2023
Brompton Technology Helps Cyans LED Virtual Studio Transform Taiwan'sTV And Film Production Industry
Harvatek, a Taiwanese supplier of LEDs, has partnered with an experienced local equipment distributor to establish a joint subsidiary called Cyans Vis
21/05/2024
Brainstorm To Display Developments In Virtual Production
Brainstorm is to exhibit at CABSAT 2024 showcasing the company's latest developments in Virtual Production, Real-time 3D Graphics and Immersive Presen
03/08/2021
Turkey's Revolutionary Virtual Production House Relies On Brompton
MGX Studio, a revolutionary project in Turkey birthed during the pandemic, has brought together both conventional and pioneering technologies used by
09/12/2022
Mo-Sys Delivers LED Virtual Production Studio
Mo-Sys Engineering has successfully delivered a major LED Virtual Production studio for PLAZAMEDIA ahead of its prestigious World Cup broadcast. Follo
22/07/2021
New Mo-Sys Office Supports Virtual Airplane Project
An ambitious virtual production project featuring an airplane has been completed at Mo-Sys™ Engineering's new Onset VP Services office based in Los An
08/02/2024
STS Communication's Cutting-Edge Absen LED Installation For Virtual Production
Virtual production (VP) is a filmmaking technique that combines live-action footage with computer-generated imagery (CGI) in real time. VP allows film
29/07/2021
THOR AV Chooses Brompton LED Processing As Its LED Partner
THOR AV has chosen Brompton LED processing as its trusted LED partner, helping its clients to create a visual experience that is lifelike and real. "O
02/07/2018
LED Creative Deploys LED Systems For James Corden Talk Show
LED Creative has deployed its LED and control systems to help support the London run of James Corden's US talk show. The company supported Set Designe
18/05/2022
Cannes Film Festival To Host Virtual Production
The 75th edition of the Cannes Film Festival will, for the very first time will host a virtual production space powered by disguise. Talent-led film a
05/07/2021
'DARK' Creators Shine Light On New LED Technology
The creative minds behind Netflix's critically acclaimed German sci-fi thriller series 'DARK' have called on new innovative LED technology for their l
21/09/2018
Production Guild Of Great Britain Awards To Take Place This Weekend
The Production Guild of Great Britain Awards are to be held this weekend, celebrating achievements made by Guild members working in film or TV drama.
17/10/2024
Thunder City Production Selects Evertz Technology
US design and installation company Thunder City Production Solutions chooses Evertz a key technology for its new state-of-the-art Mobile Production Un
18/06/2019
LED Creative Supports Production Designer Alex Craig
LED Creative are supporting Production Designer Alex Craig on the new series of The Ranganation, produced for the BBC by Zeppotron. Recorded in two st